Your audience's taste, working for your catalog.
Arlo is one platform in five parts — an identity that travels with the viewer, an SDK for your own screens, an AI-native TV OS, a bridge to any assistant, and an MCP server that opens your catalog to every AI agent. All running today.
One taste engine. Everywhere your audience already is.
At the center sits a viewer's entertainment identity — what they love, skip, and are in the mood for. Your surfaces feed it; every assistant can borrow it. Nothing moves without the viewer's key.
Taste, memory, watch history, and a consent ledger — held in one place the viewer owns.
Taste is served live, per question — never handed over in bulk. The key in the middle is the viewer's: nothing crosses until they connect it, and it stops the moment they disconnect.
The entertainment identity that travels with the viewer.
Every reaction, every "loved it," every late-night ask builds a taste profile that belongs to the person — not to a device, not to a platform. Read it on any surface you build, and it arrives already knowing them.
- Follows the viewer across phone, web, and TV — new device, same taste
- Every remembered fact carries a consent receipt — where it came from, what it's for
- Theirs to see, correct, export, or erase — control is the product, not a buried toggle
Drop Arlo into any app, site, or set-top screen.
The same client kit behind Arlo's own apps, available to partners — personalized rails, conversational search, and title pages with honest where-to-watch. Your UI, your brand, Arlo's intelligence underneath.
- Rails & For You — shelves that reflect the viewer, not the catalog average
- Chat — Arlo in your product, answering "what should I watch tonight?"
- Web & native — embed components for web and React Native, TV-ready
The first streaming OS built around a person, not a grid of apps.
Android-powered, on boxes and sticks. Arlo isn't an app you open — it's what greets you when the screen turns on. Every service you already pay for stays installed; what changes is what recommends first.
Representative of the Arlo OS home screen — the same For You that runs on tv.arlotv.ai.
AI-native from the ground up
Not a recommendation strip bolted onto a launcher. The OS is the agent — it reasons about the mood in the room, not just what played last.
Personalized & self-managing
The home screen rebuilds itself for whoever's watching. No rows to curate, no merchandising team — Arlo runs the shelf.
A segment no OS has
It knows vibe, not just history — a far richer signal for CTV ad targeting than any device graph, and it stays consent-gated.
Lend the viewer's taste to any assistant — on their terms.
Every platform is building its own assistant. The Bridge lets yours start every conversation already knowing the viewer — because they connected their Arlo and said yes. No cold start, no creepy guesswork.
- The viewer connects it — scan a code, review what's shared, approve
- Served live, never sold — context per question; no bulk copy of anyone's data
- Revocable in one tap — disconnect and the bridge goes dark instantly
Your catalog, inside every AI agent.
Run your catalog through Arlo's MCP server and Claude, ChatGPT, Siri, and any MCP-aware assistant can search it directly — one open endpoint, authenticated with a key. No custom plugin, no middleware. When someone asks an agent what to watch, your titles are in the answer set.
- Open protocol — built on MCP, the standard agents already speak
- Your catalog, your rules — scoped keys; a partner's key never sees another's data
- Usage you can see — live call counts and attribution, the same ledger that drives billing
Control isn't a settings page. It's the product.
Every promise on this page is backed by a control the viewer can touch in the Arlo app. That's what makes the identity worth connecting — and what makes it defensible.
Independents don't need to outspend Netflix. They need to be found.
As the majors consolidate, discovery is the real battleground — and it's moving to AI agents. Arlo is how your catalog shows up in that answer, on relevance instead of ad spend. One integration, live overnight, running today on ElectricNow and Chillfree.